Be seen, Be Heard in 2010

With the 2010 Olympics just around the corner it is interesting to look at the event from the point of view as a promotional marketing specialist. In December I attended the Olympic Torch Relay at Nathan Phillips Square in hopes to see the torch pass through, however I was so overwhelmed by people waiting in line at the Coke trailer and RBC tent to pick up the free goods that I missed the torch altogether.


Having worked in the Promotional Industry for a few years it is always exciting to see the products that marketers select to help build and promote their brand. The tambourines handed out by RBC and the flags and Coke light-up torches were in very high demand that night. The sound of tambourines vibrated through the air and the Coke Torches lit up the sky. I would definitely say a fantastic selection of products for the Olympic Torch Relay.

In case you missed the Olympic Torch Relay check out this You Tube video.

Phenomenal promotional products are not only available to big brands like RBC and Coke. Every day we put our brains together and come up with great ideas to help build brands.  Many companies had to scale back their marketing budgets last year, however 2010 is the year to Be Seen, Be Heard. The Olympics has started the year off with a bang now let's keep the excitement going with your companies brand building campaigns.

Here are a few points to consider when thinking about products for your campaign:

1. Share your vision for the campaign with promotional product specialists. There are literally millions of products available. When we know your vision we can help you achieve it.

2. Not 100% sure what your overall vision is? Then, what is the key message you want to deliver? Most promotional product specialists could also add professional brainstormer to their resume as we do a lot of this every day.

3. Give yourself some time. With time on your side the options are more readily available. The Coke Glow Torch was not thought of overnight. An entire campaign was behind it. You have the time to do something custom I would highly recommend it because customization is the key to standing out in a crowd and customization does not mean that it is more expensive.

Fabulous products pass by our desks and our computer monitors every day. For example, today a supplier stopped in and showed us a new umbrella style that is in the shape of a wine bottle! It is a perfect product for a vineyard to sell in their gift shop or a wine company to give away with the purchase of a bottle of their wine.

Whether you are looking for something that is 100% Canadian made, technology based or has the ultimate WOW factor we can help you build an Olympic brand building campaign.


January is tradeshow month so if you do have an idea in mind keep us posted and put our brainstorming skills to work.

Happy 2010.